Commercial Pole Signs
Commercial pole signs, also known as pole signs or pylon signs, are freestanding signs supported by one or more poles or pillars. These pylon signs are often tall and highly visible, which makes them practical for attracting attention from a distance. Today, we are sharing how pylon signs benefit a business, the different sign options, and how you can get started in getting your sign.
How Do Pylon Signs Benefit a Business?
Pole signs are a versatile and effective marketing tool across many industries. Depending on the business owner’s preferences, pole signs can be single-sided or double-sided and may be illuminated or non-illuminated. Businesses commonly use these signs to advertise their location, brand, and products or services. Typically, you can find pole signs near highways, shopping centers, or other high-traffic areas to increase their visibility among potential customers. Installing a pylon sign can benefit your business in several ways.
1. Increased Visibility
Pole signs are tall by nature and located in high-traffic areas. Their height helps increase your company’s visibility to drivers and pedestrians. Pole signs draw attention to your business and help a wandering eye find what they are searching for!
2. Differentiation from Competitors
Next, a unique, well-designed commercial pole sign can help your business stand out. Pole signs can make a strong impression on customers and remind them that your business is the place to be!
3. Improve Your Branding
Commercial pole signs are customizable to your business’s needs and existing branding. They can include your name, logo, colors, and other branding elements. Customization helps customers identify your business, increase brand recognition, and attract attention.
4. Increase Foot Traffic
Well-placed signage increases foot traffic to your business. A pole sign can help unsuspecting customers realize your business is right before them!
5. Cost-Effective Advertising
Last, commercial pole signs are relatively inexpensive compared to other forms of advertising. Unlike running monthly television or radio ads, once you have invested in your sign, it has relatively low maintenance costs.
What Are The Different Types of Pylon Signs?
There are several types of pole signs. Although they look similar, each style has its unique design and purpose.
1. Single Pole Signs
Single pole signs are freestanding structures supported by a single post. They advertise the name and location of a business or identify the entrance to a shopping center or complex.
2. Multi-Pole and Tenant Signs
Multi-pole signs are more prominent signs that require support from several posts. These are perfect for larger businesses with oversized logos. They can also support tenant pole signs, which feature the names of multiple businesses in a shopping center or office complex. Each company has a panel on the sign, which helps potential customers identify them easily.
3. Digital Pole Signs
Digital pylon signs are pole signs with digital displays. These signs incorporate new technology allowing businesses to update their signs in real-time. These companies can display information such as specials, promotions, videos, and other messages.
As a recap, all commercial pole signs are completely customizable. Each sign will be as unique as your business, designed to meet your needs and preferences. Depending on your business’s individual needs, you can select a custom sign’s size, shape, materials, and design elements to create an effective, memorable branding statement.
How Barnett Signs Can Help
Are you searching for a local sign company in the state of Texas? Barnett Signs is here to help! We have decades of professional experience in the sign industry, designing, installing, and maintaining commercial signs across Texas. Visit our website to browse our portfolio, and contact our team today for your next commercial pole sign and expert installation!