Pole Signs: High-Impact Visibility for Texas Businesses

Have you ever been driving down a busy highway and noticed that you need gas? Rather than trying to search for a gas station on your phone while driving, you simply wait to see the next fuel station sign. This sign is most likely a pole sign, designed to capture your attention and indicate where and when to turn. These signs aren’t just for fuel stations; they are one of the most effective signage solutions for attracting any business attention from a distance. In that vast state that is Texas, we rely on pole signs for brand recognition and wayfinding. If you are a business looking to attract more customers to your location, pole signs may be the right fit.

What Are Pole Signs?

Pole signs, also known as pylon signs, are tall, freestanding signs that are supported by one or more poles. Often illuminated, these eye-catching signs are commonly placed near highways, shopping centers, fuel stations, and major intersections. They can showcase the company’s logo, tenant panels, or messaging to attract customers.

Benefits of Pole Signs for Commercial Properties

Given their size and height, pole signs are the ideal option for long-range visibility. For example, say you are a business on a major road. Pole signs are easily visible to drivers from a distance and when moving at high speeds. When they see the sign, even if they are unfamiliar with the area, they will have ample time to decide and prepare to exit the road to reach your business.

Pole signs and pylon signs, especially when paired with strong brand reinforcement, are also an excellent option for multi-tenant properties and large developments, such as strip malls or complexes. Businesses benefit from long-term advertising value and 24/7 exposure that sets them apart from the crowd. In Texas’s competitive market, companies that take the extra step of physically advertising often draw more walk-ins than those that don’t.

Businesses That Benefit Most

Businesses that benefit most from pole signs and pylon signs are those that need visibility to drive customer acquisition. Most commonly, those businesses are:

• Financial institutions
• Medical offices and healthcare campuses
• Hospitality brands (hotels, restaurants)
• Retail stores and shopping centers
• Fuel stations and convenience stores

For example, here at Barnett Signs, we’ve had the pleasure of creating pole signs for recognizable brands such as Chase Bank, Holiday Inn, Denny’s, Old Navy, Outback Steakhouse, Sickies Garage, and many more.

How Barnett Signs Designs and Installs Pole Signs

At Barnett Signs, we have more than 50 years of experience working in the Dallas-Fort Worth sign industry. Our custom sign services begin with an in-depth consultation. From there, our talented team turns your vision into a tangible design.

With custom manufacturing and precision installation, supported by comprehensive project management, we always strive for project success. However, our service doesn’t end there. We offer post-installation service and maintenance so you can rest assured your sign will attract customers for years to come.

Ready to get started with your pole sign project in Dallas Fort Worth metroplex, Tyler, Abilene or surrounding East Texas areas? Request a quote from us today!