Hospitality Signage Solutions

In hospitality, first impressions aren’t optional—they’re everything. Signage is one of the first visual touchpoints guests experience when visiting a hotel, resort, or Airbnb property. From the moment a guest pulls into the property, signage shapes how they experience your brand, navigate your space, and ultimately remember their stay. For over 50 years, Barnett Signs has partnered with hotels, resorts, and hospitality brands across Texas to deliver signage that performs, lasts, and enhances the guest experience.

What Hospitality Signage Solutions Include

Hospitality signage solutions are a comprehensive method used by hotels, resorts, and short-term rentals to elevate the client experience. Common examples include:

Illuminated channel letters for building identification
Monument signs at property entrances
Directional signage guiding guests to parking, lobbies, or amenities
Interior signage directing interior navigation or regulation notifications
Architectural signage that complements the building design

At Barnett Signs, we have had the privilege of working with a variety of businesses to initiate their hospitality signage solutions.

Case Study #1: The Cereal Box Airbnb Project

In 2023, Barnett Signs was hired by Texas native Trey Dillion for a unique project. Dillon had joined the Airbnb OMG! Competition, creating a two-story, 25-foot cereal box-style Airbnb rental. Bright colors decked out the house, making it impossible to miss. Barnett Signs installed the channel letters on the home, adding the perfect aesthetic detail to round out the design. Dillon’s design is the perfect example of how bold, unique signage can help hospitality properties stand out in competitive markets and create memorable guest experiences.

Case Study #2: Cambria Hotels Signage Project

In another project, Barnett Signs delivered new signage to Cambria Hotels, a brand built on offering design-forward accommodations to guests who want a chance to enjoy the little indulgences of life. This project included both monument and illuminated channel letters. Our team coordinated closely with the hotel’s contractors to ensure proper wiring, installation, and final finishes. At the end of the project, the signage aligned seamlessly with the building’s design. This project is a typical example of how Barnett integrates seamlessly with contractors and developers to deliver signage that aligns with both brand standards and build timelines.

Our history of success doesn’t end there. We’ve had the pleasure of providing hospitality signage solutions to major brands like Comfort Suites, Liberty Hotel, Hampton Inn, Travelodge, Courtyard Marriott, and more. For a full list, we encourage you to check out our portfolio.