Exterior Signage for Commercial Buildings

In the competitive Dallas business landscape, your building’s exterior signage does more than mark your location—it’s a potential customer’s first impression of your brand. At Barnett Signs, we’ve spent decades helping businesses transform their commercial spaces with eye-catching, durable exterior signage.

Why Exterior Signage Matters

Think about the last time you visited a business for the first time – chances are, their exterior signage helped you find them and formed part of your initial impression. Quality exterior signage serves crucial functions: it announces your presence, reinforces your brand identity, and creates a professional image that resonates with clients and customers before they enter your door. In the technological age, it’s easy to focus on online presence and overlook the power of physical branding elements. Yet, studies consistently show that exterior signage has a significant impact on customer acquisition and retention, with well-designed signs increasing foot traffic by as much as 15-20%.

Types of Exterior Signage for Every Commercial Need

Different types of commercial properties benefit from various signage approaches:

• Monument Signs create a commanding presence at property entrances and establish a sense of permanence and stability. These freestanding structures are perfect for office complexes, medical facilities, and corporate headquarters.
• Pylon Signs provide maximum visibility from roadways, making them ideal for retail centers, restaurants, gas stations, car dealerships, and businesses in high-traffic areas. Standing tall above the landscape, these signs ensure you’re seen from a distance.
• Channel Letters deliver a dimensional appeal for storefronts and building facades. With various illumination options—face-lit, reverse-lit, or combination lighting—these customizable letters create a sophisticated brand presence day and night.
• Blade & Projecting Signs extend perpendicular to building facades, capturing attention in pedestrian-heavy commercial districts. These double-sided signs are particularly effective in downtown areas and shopping centers.
• Wayfinding & Directional Signs guide visitors through larger properties, reducing confusion and enhancing customer experience at office parks, medical complexes, and multi-tenant buildings.
• LED & Digital Signs offer dynamic messaging capabilities, allowing businesses to update content regularly for promotions, events, or important announcements.

Making Smart Exterior Signage Decisions

Several factors determine long-term success when investing in exterior signage. Visibility and readability are critical, as even the most beautiful signs fail if people can’t read them! Proper sizing, contrast, and typeface selection ensure your message comes through clearly at various distances. Likewise, illuminating exterior signage extends your visibility into the night using internal LED systems or external floodlighting.

Working with a local Texas sign company helps you create a sign tailored to the specific challenges of our state. In the variable Texas weather, you need signage that withstands intense sun, occasional storms, and temperature fluctuations, and our engineers select materials specifically suited to face these conditions. Our Dallas-based company also has extensive experience navigating local sign ordinances, handling the permitting process, and ensuring your signage meets all legal Texas requirements while maximizing impact.

The Barnett Signs Advantage

While DIY signage solutions seem cost-effective initially, professional exterior signage delivers superior long-term value. At Barnett Signs, our integrated approach means you work with a single team from concept to completion—from visually stunning designs to sound structural integrity and flawless installation!

Ready to transform your commercial property with exterior signage that makes a statement? Contact Barnett Signs today to discover how our expertise can help your business stand out in the Dallas commercial landscape!